Google Ads Agency in Montreal
GOOGLE ADS AGENCY / MONTREAL
Search for one of your products or services on Google and see what comes up. Do you see advertisements for your competitors at the very top? If so, that makes sense. More and more companies are deciding to invest in Google Ads because search engines have become an integral part of the modern consumer’s buying journey. It’s also because Google Ads is among the most profitable advertising platforms on the internet.
Creating online ad campaigns with the help of our Google Ads marketing agency will allow you to promote your product at the perfect moment during your target market’s buying journey: when they are searching for exactly what you offer.
With Google Ads, you’ll have complete control over your budget in real time. You will only pay for qualified sales opportunities (clicks), which will allow you to continuously optimize the use of your budget to achieve the best possible return on investment. This is the exact challenge our search engine marketing agency was made for.
What exactly is Google Ads?
Google Ads is Google’s online advertising platform. This tool allows companies to target specific users based on keywords they are using in their Google searches. The advertiser can create different types of ads that lead users to an optimized page on their website. When you promote yourself on Google, the cost of each click is determined based on the competitiveness of the keyword: for example, if lots of businesses want to create an ad based on a certain keyword, the price per click (PPC) will be higher than less in-demand keywords.
Why hire a Google advertising agency?
Before spending a chunk of your budget on an agency, it’s helpful to know exactly what this kind of partnership can do for you. A Google Ads agency can help companies identify and target the right search terms, then create, launch, and optimize their Google campaigns on an ongoing basis to maximize ROI.
Google Ads is where it’s at. By launching Google Ads marketing campaigns with our agency, our clients have found the answers to a number of common questions:
- How can I make my business visible immediately?
- How are users searching for my products and services?
- Which keywords should I target with my Google campaign?
- What kind of budget should I allocate to Google advertising to hit my profit goals?
- How can I measure and optimize the impact of my online marketing?
To help you answer these questions, our search engine marketing agency is guided by a single mission: to place your business in front of the right audience, at the right time, with the right message, for the right price. When all of these objectives are achieved, you’ll be able to maximize your return on investment. However, managing all of these variables on an ongoing basis without a full-time paid search specialist can be a complicated task.
When you outsource this role to our PPC agency, you’ll gain access to certified experts who will be focused on one thing only: making sure you get the most out of your online presence.
Why partner with our Google Ads agency for search engine marketing (SEM)?
When your campaigns are professionally managed by our Google advertising agency, you’ll unlock all of the following advantages:
ONLY TARGET USERS WHO ARE INTERESTED IN YOUR SERVICES AND PRODUCTS
Your customers have specific characteristics – that’s why Google’s ad platform has lots of criteria available for precise targeting. Time of day, demographics, location, search history… our PPC agency determines and applies the most optimal targeting criteria to reach the right prospects. The quality of your targeting plays a key role in maximizing your conversion rates.
ONLY PAY FOR QUALIFIED SALES OPPORTUNITIES
Contrary to traditional marketing like billboards and radio ads, which make it complicated (read: impossible) to calculate ROI, you’ll know exactly where and how your money is being spent when you advertise on Google. It’s simple: you only pay when someone clicks on your ad. That’s a huge advantage, especially since users who click on an ad are 50% more likely to make a purchase than the average page visitor. This degree of visibility helps our Google Ads agency optimize the use of your budget on an ongoing basis, and make sure you get the most out of every dollar.
GENERATE IMMEDIATE RESULTS
Have an idea for a temporary promo you’re sure will succeed? Our PPC agency can launch it right away, and will have preliminary stats for you in just a few hours. Want to be among the first Google search results at a specific time tomorrow? Google Ads can make it happen.
Want to end a campaign when a promo on your website expires? It’ll be taken offline the second you sell your last unit. Unlike SEO, which requires a long-term strategic investment, you can launch a paid search or SEM (Search Engine Marketing) campaign with a single click.
HAVE FULL CONTROL OVER YOUR BUDGET
Our search engine marketing agency is the tool you need to maximize your marketing budget. If you don’t have a defined budget, we can share our expertise with you to help decide on a budget that makes sense for your goals – but you’ll always have full control over how much is spent. Based on your objectives and your ads’ performance, which you can follow in real time, you can always ask us to increase or decrease your spending on a particular ad group, Google campaign, or individual ad.
STAY IN THE LOOP
Our agency uses your Google Ads account to run each campaign. That means you can check up on your ads’ performance in real time, either on desktop or using the Google Ads app between sips of coffee. Nothing will slip under your radar. You will also receive monthly reports that include key indicators to help you understand your campaigns’ profitability in detail.
STRENGTHEN YOUR ENTIRE DIGITAL MARKETING STRATEGY
Aside from immediate profitability, Google Ads also support your online presence and visibility. You’ll be placing your company in front of potential clients who, even if they don’t click on your ad (and therefore cost you nothing), will be exposed to your brand. This visibility improves product and service recognition among qualified leads – an important advantage given that 90% of consumers say that ads influence their purchasing behaviour.
And if your landing pages deliver exactly what you promised in your ad, you’ll also see your website’s performance indicators and conversions go up! If not, our Montreal web development experts will also help you optimize these aspects.
Frequently Asked Questions
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