Montreal SEO Agency
SEO AGENCY / MONTREAL
On search results pages, who shows up first when potential clients search for your products and services? You, or your competitors? Each second, Google processes nearly 70, 000 searches, half of which only get clicks on the top two results. One thing is for sure: a small portion of these searches are being made by potential clients looking for answers to problems you can solve. So, what’s it going to be: will you capture these revenue opportunities, or let your competitors have all the fun? This is the exact kind of challenge our online SEO agency was made to conquer.
what exactly is search engine optimization, anyway?
SEO (Search Engine Optimization) consists of optimizing your website based on referencing criteria established by search engines. The goal is to improve the way in which search engines understand and value your online content. If your site is optimized for SEO, Google will serve it to more users. The higher you rank on search results pages, the more traffic and potential clients will land on your website. Mainly, SEO strategy uses three main optimization approaches:
- Technical website optimization (speed, user experience)
- Visual and textual content optimization (on-site SEO)
- Online reputation optimization, AKA domain authority (off-site SEO)
What makes SEO different from paid search?
The difference between SEO and SEM (Search Engine Marketing) or paid search is simple. With SEO, you don’t pay Google for your ranking: the goal is to naturally move to the top of the results page. With SEM, you work with Google Ads experts to display advertisements that cost money for every click you receive.
How we help you get high-quality SEO services?
In order to guarantee tangible, measurable results, our SEO agency has developed a comprehensive method that covers all the essential steps to search engine success. Here are all of the services our agency has to offer.
Creating a website without an SEO expert can lead to imperfections affecting your site’s performances. Our digital marketing agency will conduct an in-depth analysis of your website, your search engine presence, and your written content. This step allows us to understand where your site currently stands, and map out the first corrective actions to launch your SEO strategy in an environment that’s primed for success.
DIGITAL MARKET STUDY
The digital market study is an important jump-off point for your SEO strategy. Our B2B SEO agency will identify searches conducted by your target clients and build a game plan to help you target them properly. This plan will help you decide what type of content to create, and can often help you improve your understanding of your clients’ needs and behaviours in a general sense.
The strategy we recommend will be based on the digital market study. This document will cover all the best opportunities for your business and define objectives to capitalize on each one. This strategy will be the guiding light for all of the optimization efforts that follow. Our online SEO agency will send you your game plan before giving our strategists the green light – that way, you can be the one to make the final call.
Link building consists of pointing external links towards your website to increase its reputation and trustworthiness in Google’s eyes. This is called “domain authority.” It is a pillar of strong SEO and one of the major elements that an SEO agency must optimize for its clients.
Here at our SEO agenccy, we don’t look for quantity when it comes to backlinks. We look for quality. Recently, Google updated its algorithm to value a link’s relevance over the number of links that point to a domain.
LOCAL SEO AND GOOGLE MAPS
If you do most of your business in a specific location, local SEO is a must for your company: it focuses on serving location-based search results to people who are looking for a product or service near them. Adding your company to Google Maps isn’t enough: you’ll also need to optimize your business info (hours of operation, description, category, etc). By creating a local strategy with the help of our SEO agency, you’ll put yourself in the best possible position to become a leader in your local market.
A solid online marketing strategy requires high-quality original content supported by an optimization strategy that gets your content in front of the right people on Google. From the pages of your website to blog articles and ebooks, our SEO agency’s certified experienced writers are at your service.
Frequently Asked Questions
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